Sunday, November 11, 2007
Marketing with Content Hubs
A new type of promotional medium has sprung up or evolved on the Internet over the past two years ?namely content hubs.?
A content hub is a type of web site that has lots of informational articles on it. A person with a web site, who needs article content for their site, can go to a content hub and download articles for free on a wide variety of topics, and then post them on their web site. These content hubs allow you to search by topic or category or by keyword.
Writers can post articles on the content hubs. The benefit for the writer is that he can mention his company and include his web site address in the article. And that provides in-bound links to his web site, from the content hubs themselves, and from every web site where that article is posted. In-bound links, meaning links from other web sites that link to yours, increase link popularity, which is one of the main criteria used by Google and other search engines to determine web site ranking.
So the content hubs service both writers who want to get the word out on their company or products or services, and people who have web sites who need article content.
The key, for a writer, is to write something that will appeal to the general public, or at least to a sizable specific niche public (such as webmasters or web promotion for instance), so that the article gets downloaded and used on lots of sites in need of content.
It is also key to include the name of the company in the article, preferably near the beginning, and include the company web address in the article as well, and in the writer bio at the end.
The article itself should not be written in such a way that it is just a blatant promo piece for your company. It has to be written so that it is about a topic that your company deals with or you are an expert on, and it mentions your company, but it doesnt say call us now at 1-800-222-2222 for a great deal on tires?at the end. In other words, what in marketing is called a call to action,?where you tell your prospect to contact you or to respond for more information or to buy now, should not be included in articles for content hubs.
If there are specific key words or phrases that people use to find your web site (most web statistics programs can give you this information), or to look for your product or service, then try to find a way to include those words or phrases near the beginning of your article.
Its a good idea to look over the type of articles that are currently being accepted on content hubs, to get a better idea of what works there, and so you can write articles that will fit this medium. Some good content hubs to look at are:
http://www.goarticles.com
http://www.isnare.com/
http://www.articlecity.com/
http://www.exchangenet.com/
http://freezinesite.com/
http://articles.simplysearch4it.com/
http://www.dime-co.com/
There are currently over 700 content hubs on the Internet.
Most of the content hubs require that you register with them before they will allow you to post an article there. Some of the sites have your article reviewed by a live person before it goes up. Some will just post it without review.
Once you get registered on a number of content hubs, it is best to post one article, then post more articles at intervals of about once a week. Make sure you include your company name and URL in each article.
If your company has any articles written already that were written for other purposes, you may be able to convert them into a form that will work for the content hubs. The key is to read the types of articles that are already appearing on the hubs and convert your content into a similar form.
Content hubs are a great way to get out information on your company, and are becoming one of the primary ways of promoting on the net.
John Eberhard is President of RealWebMarketing.net (http://www.realwebmarketing.net), a marketing consultant, writer and political analyst living in Los Angeles. He can be reached at http://www.realwebmarketing.net/contact.html.make money typing at home
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Home Game Tester Pricegrabber Com
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Denton Road Construction School For Heavy Equipment Operators Dothan
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Make Money Survey Take
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Blackboard Inc Reports Third Quarter 2007 Results Pr Newswire Via Yahoo
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Make Money Completing Survey
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Car Insurance
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Online Anger Management Certification Training By Century Anger Management
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¶ 6:09 PM
A content hub is a type of web site that has lots of informational articles on it. A person with a web site, who needs article content for their site, can go to a content hub and download articles for free on a wide variety of topics, and then post them on their web site. These content hubs allow you to search by topic or category or by keyword.
Writers can post articles on the content hubs. The benefit for the writer is that he can mention his company and include his web site address in the article. And that provides in-bound links to his web site, from the content hubs themselves, and from every web site where that article is posted. In-bound links, meaning links from other web sites that link to yours, increase link popularity, which is one of the main criteria used by Google and other search engines to determine web site ranking.
So the content hubs service both writers who want to get the word out on their company or products or services, and people who have web sites who need article content.
The key, for a writer, is to write something that will appeal to the general public, or at least to a sizable specific niche public (such as webmasters or web promotion for instance), so that the article gets downloaded and used on lots of sites in need of content.
It is also key to include the name of the company in the article, preferably near the beginning, and include the company web address in the article as well, and in the writer bio at the end.
The article itself should not be written in such a way that it is just a blatant promo piece for your company. It has to be written so that it is about a topic that your company deals with or you are an expert on, and it mentions your company, but it doesnt say call us now at 1-800-222-2222 for a great deal on tires?at the end. In other words, what in marketing is called a call to action,?where you tell your prospect to contact you or to respond for more information or to buy now, should not be included in articles for content hubs.
If there are specific key words or phrases that people use to find your web site (most web statistics programs can give you this information), or to look for your product or service, then try to find a way to include those words or phrases near the beginning of your article.
Its a good idea to look over the type of articles that are currently being accepted on content hubs, to get a better idea of what works there, and so you can write articles that will fit this medium. Some good content hubs to look at are:
http://www.goarticles.com
http://www.isnare.com/
http://www.articlecity.com/
http://www.exchangenet.com/
http://freezinesite.com/
http://articles.simplysearch4it.com/
http://www.dime-co.com/
There are currently over 700 content hubs on the Internet.
Most of the content hubs require that you register with them before they will allow you to post an article there. Some of the sites have your article reviewed by a live person before it goes up. Some will just post it without review.
Once you get registered on a number of content hubs, it is best to post one article, then post more articles at intervals of about once a week. Make sure you include your company name and URL in each article.
If your company has any articles written already that were written for other purposes, you may be able to convert them into a form that will work for the content hubs. The key is to read the types of articles that are already appearing on the hubs and convert your content into a similar form.
Content hubs are a great way to get out information on your company, and are becoming one of the primary ways of promoting on the net.
John Eberhard is President of RealWebMarketing.net (http://www.realwebmarketing.net), a marketing consultant, writer and political analyst living in Los Angeles. He can be reached at http://www.realwebmarketing.net/contact.html.make money typing at home
Loan Repayment Faq Student Loan Repayment Federal Student Loan Repayment At Edfed
Handbook Of Anger Management Group Individual Couple Shop Com
Business Calendar The
Make Easy Money On The Internet
Entities Discuss Dropping Health Insurance Provider Rapid City
Youtube The Game Feat Kanye West Wouldn T Get Far
Federal Student Loan Programs
Christmas Extra Make Money Six Ways
Student Loans From Great Lakes Educational Loan Services
Extra In Make Money
Xbox Gamecube Game Boy Ps Ps2 Ps3 Wii
Cheap Health Insurance Quotes Individual Or Group Medical Find Affordable Plans
Federal Direct Student
Synermed The Largest Medicaid Mso In California Reports Surge In
Amazon Com Video Game Soundtrack
Make Money From Online Survey
Unemployment Insurance Is As Essential As Life And Car Insurance
Rv Insurance From Destination Financial Protect Your Investment With Destination Financial S Recreational
Pension Helplines Misleading Women
Playstation Game Reviews
Video Anger Management Riddim Medley Anger Management Riddim Medley Dancehall Dailymotion Share
Make Moms Money More Staying
South Carolina Student
Yahoo Answers Can You Get A Student Loan With No
Insurance Quotes
Title Underwriters Are Down But Not Beaten Marketwire Via Yahoo
Ask A Doctor Fort Worth Star
Estate Make Money More Real Than
Video Game Ratings Good Housekeeping
insurance company
casino gambling
free online casino
online casino review
life insurance
Fast Make Money Now
The Juvenile Justice Crime Prevention Act Jjcpa Is Funding
Car Insurance
Sumter Financial Aid Consolidation College Loans In Sc
Your Child S Weight
Anger Management Org Au Free Anger Management
Phoenix Ii News Of Note Schedule
casino game
Insurance Quotes
Bookstore Anger Management
Panhandle Plains Student Finance Corporation
Quotes Anger Management At Stuart S Philosophies
Home Game Tester Pricegrabber Com
Video Game Cheat Codes Pc Cheat Codes Cheats Walk Throughs Hints Faqs Strategies Strategy Guides Ps2
Arkansas Insurance Department
Many Views Aired At Expo Line Meeting Santa Monica
Denton Road Construction School For Heavy Equipment Operators Dothan
Quote For Affordable Car Insurance Home Insurance Life Insurance
Pinto Keeps Driving Agency The News
State Of New Jersey Motor Vehicle Commission
Office Of Student Research Yale School Of Medicine
health insurance
cheap insurance
Make Money Online Home Based Business
Make Money Option Stock
Graduate Student Loan School Law At Graduatestudentloans Com
Orlando Software Qa Dba Etc Jobs Classifieds Craigslist
Best Internet Make Money Ways
Bills Started Rookie Qb For His Maturity
College Make Money Online Ways
Right Sized Staffs Ensure Success By Doug Kennedy Hospitality
Really Make Money Online
life insurance
Student Loans Blurtit
Anger Management Group Decatur Texas
Anger Management Online
Easy Fast Loan Make Money Way
Individual Dental Insurance Plans Dental Savings Plan
health insurance
Beta Tester Gamedeviant Spaces
Roads Insurance Key Dist 13 Election Topics The Buffalo
Green Park Financial Closes 5 1m Acquisition Loan For Student Multi Housing News
Iq Tester Test Your Iq With This Qiuz Game
Free Video Games Online Video Poker Free Free Online Video
Business Make Money Moneyonline Online Opportunity Opportunity Services
casino game
free online casino
Blockbuster Buys Video Game Retailer Dallas Business
Gamespot Video Games Pc Playstation 2 Xbox 360 Wii Ps3 Gamecube Psp Ds Gba Ps2 Playstation 3
Make Money Survey Take
term insurance
International Insurance Institute
Work From Home Make Money Now
Business Insurance37 S Xanga Site Weblog Business Insurance
Can Ebay I Make Money
Dealing With Kids Discipline Issues Expert Commentary 14 Wfie
Bike Rides That Pay
Suny Student Loan Service Center Borrowers Account Information
Disability Insurance Claim Filing Processing
Make Money Home Based Business
Make Money Online Survey Taking
Take Free Online Survey Make Money
How Kid Can Make Money
Home Make Money Today Work
Digg Video Game Tester Wanted
Blackboard Inc Reports Third Quarter 2007 Results Pr Newswire Via Yahoo
Game Maker Community Gt Gm Iq Test
Louisiana Ag Sues Insurance Companies Ap Via Yahoo
Kid Make Money
Defaulted Student Loans
make money paid survey
Make Extra Money Online Monthly
College Make Money Online Ways
How To Make Extra Money Without A Web Site
term insurance
3 Easy Make Money Ways
Calif Holds Hearing On Allstate S Auto Rates Insurance
Training Instructor S Death Nsmen Respond To Online Appeal Straits
Mclachlan Insurance Affiliates Auto Insurance Instant Quotes
anger management
Isl Private Loan Application Welcome
Netquote General Insurance
casino game
Allied Insurance
Play Station 2 Video Game Testers Can Make 10 75 Play Station 2 Video Game Tester On Squidoo
Michigan Insurance Company
2002 Bmw Mini One From Uk And Ireland Comments Carsurvey
Anger Anger
In Internet Make Money
White House Threatens Veto Of Disaster Insurance Bill
Business Ca Home Make Money
Internet Legally Make Money
life insurance
Make Money Online Easy Free
Car Insurance
Fast From Home Make Money Online
Make Money Online Trading
Blakeslee And Maldonado Are Good For Farmers Farm Bureau Says The San Luis Obispo
casino slot
The First Post New York Anger Management
Make Money With No Web Site
Family Bible Emerges From The Wildfire Ashes
National Western Life Insurance Company
Book E Extra Make Money
free casino slot game
Final Fantasy Viii By Original Video Game Soundtrack Specs Dealtime
Business Internet Make Money Online Opportunity System
Become A Video Game Tester Free
Make Money Completing Survey
Easy Legal Make Money Ways
Car Insurance
Design And Build Your Own Console At Gameinstitute Com Course Catalog
Auto Insurance Quotes
J C Penney October Comparable Department Store Sales Down 1
Generationrice Forum Video Game Store 360 Box Game New Video X
Spirited Nova Scotia A Long Weekend In Halifax Cnn
Online Anger Management Certification Training By Century Anger Management
China S Revolution Open Society Finance Jobs Politics Entrepreneurship Globalization Cmi
Adsense Adsense Google Make Money More Secret
Health Care S Newest Deals May Transform Market Milwaukee Journal
Business Calendar The
Ceiling Trotting Geckos Follow Trail Of Science Richmond Times
casino slot
Home Home Make Make Money Money Work Work
Easy Home Make Money Online Real Work
Student Loan Info
How To Pay Off Student Loans Kiplinger Com
Video Games Reviews Amp Cheats Amp Demos Gamedaily
Zenith Hires Nationwide For Motor Claims Insurance
Quit Org Quit Smoking
Health Insurance Quote Information Anthem Blue Cross And Blue
Business Internet Make Money
free online casino
casino slot
Banks Decrease Student Discounts Hofstra University Hofstra Chronicle
Clemson Must Raise Graduation Rate Barker Says The Greenville
Gametrailers Com Haloid By Montyoum
cheap insurance
New Quit Smoking Pill The Daily Telegraph
Personalized Email Marketing
From From Home Home Make Money Work
Graduates Are Buried By Debt The
Insurance Quotes
term insurance
Latest Video Game News Covering Xbox Playstation 2 And Gamecube
Heat On Smokers Albany Democrat
Make Money Taking Online Survey
free casino
Fire Ravages Elmwood Landmark
Free Make Money Ways
Open Directory Society Relationships Anger Management
Internet Make Money Online Ways
Losfa Student Loan Information
Eight Simple Anger Management Tips
Unemployment Insurance Claims Up In Gainesville The State
life insurance
Make Alot Of Money Fast
Newly Incorporated Businesses Arizona Business
Wci Communities Inc Announces Restructuring Board
An Anger Management Intervention Model For Veterans With Ptsd National Center For Post Traumatic Stress Disorder
free casino game
Electronic Arts Jobs European Locations
free online casino
Fema Maps Show Oro Valley Neighborhood In Flood Plain Arizona Daily
If Pet Dies In Crash Insurance Company Will Pay Benefit Miami
¶ 6:09 PM
